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WPP Merges Business Entities

Advertising giant WPP plc (WPP.L,WPPGY) said Monday that it has merged a number of its business entities to simplify the company.

Businesses currently reported within public relations & public affairs, and brand consulting, health & wellness and specialist communications, has been merged with entities within advertising & media investment management or AMIM.

The businesses included Wunderman, VML, Ogilvy PR and OgilvyOne.

In addition,WPP said its US healthcare companies had also been re-aligned with agency partners within AMIM, and Burson Marsteller and Cohn & Wolfe merged to form Burson Cohn & Wolfe.

The company noted that the change only affects the business sector reporting structure of the results. But there is no change to the Group-level financial statements or the geographical segmentation.

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