Verizon Communications Inc. (VZ) agreed to sell its blogging platform Tumblr to Automattic Inc, a owner of popular online-publishing tool WordPress.com, for an undisclosed amount. Reports said the deal puts the price-tag "well below" $20 million.
Automattic Inc. will take on about 200 staffers in Tumblr
Tumblr was acquired by Yahoo for $1.1 billion in 2013, before moving under Verizon's umbrella through the carrier's acquisition of Yahoo in 2017.
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