Plus   Neg

Apple Partners RESOLVE To 'source Gold Responsibly' In Alaska

apple aug14 lt

In a new initiative, Apple Inc. struck a deal with non-profit organization RESOLVE "to source gold responsibly" in the Alaska-Yukon region as placer mining has hurt the salmon population there.

Apple and RESOLVE will jointly combine re-mining with restoration of habitat to improve the streams for salmon, grayling and other species of fish to return. The tech giant uses small amounts of gold in electric components in its products.

In the Alaska-Yukon region, placer mining sites are seen along creeks and streams, often very near to the routes that salmons use to make their run to the spawning beds each year.

In addition to mining, salmon runs in the region stand a bleak chance due to logging, urbanization, wildfires and landslides, according to Apple.

RESOLVE connects with local placer miners, environmentalists and government agencies in order to reverse the damage done from historic mining in the region. As part of accomplishing this mission, the non-profit first introduced the 'Salmon Gold' partnership in 2017.

Apple and luxury jeweler Tiffany & Co. will source gold from the miners participating in this program. Apple said all Salmon Gold entering its supply chain will be traced from the mine to the refiner using blockchain technology.

RESOLVE has currently secured restoration plans with three miners in Alaska and the Yukon, with several more under consideration for next summer. It projects more than 1,000 ounces of the partnership's trademarked 'Salmon Gold' this year, compared to last summer's 25 ounces.

In recent years, Apple has been taking steps to run on 100 percent renewable energy and also achieve its goal of entirely eliminating its reliance on mining by using only recycled and renewable materials to make its products.

In April, Apple said it expanded its recycling programs and quadrupled the number of locations U.S. customers can send their iPhone to be disassembled by Daisy, its recycling robot.

For comments and feedback contact: editorial@rttnews.com

Business News

Editors Pick
Apple Inc. is taking necessary precautions including Covid-19 testing for those employees returning to work at its headquarters in Silicon Valley, Bloomberg reported citing people familiar with the process. The company, which opened its main Apple Park office in May bringing back some hardware and software engineers, plans the gradual reopening of the building keeping the coronavirus safeguards. A U.S. appeals court has blocked the sales of Bayer AG's dicamba-based Xtendimax in the United States. The three-judge panel in the U.S. Court of Appeals for the Ninth Circuit ruled that the US Environmental Protection Agency (EPA) overstated the protections and substantially understated or ignored the risks related to the use of dicamba-based herbicides. Tesla Chief Executive Officer Elon Musk has called for a breakup of Amazon after the online retail giant refused to publish an upcoming book about COVID-19. Writer Alex Berenson said on Twitter that Amazon refused to publish his booklet about the coronavirus as it did not comply with the company's guidelines. Berenson is a former New York Times reporter.
Follow RTT