logo
Plus   Neg
Share
Email

Allbirds Selling Socks

allbirds aug14 lt

San Francisco-based shoemaker Allbirds has launched its first non-shoe product - socks made from wool and tree materials.

The sustainable shoe brand said the socks are made from what it calls "nature's super-yarn", Trino, which is made by blending eucalyptus tree materials and Merino wool.

The socks are soft, breathable and moisture-wicking, thanks to the use of the these sustainable materials.

Merino wool and eucalyptus tree materials are already being used in making Allbirds' sneakers, which can be worn without socks. The company's foray into socks is part of its efforts to expand from being just a shoe company.

Allbirds is selling three styles of socks, with each available in six colors. The socks, retailing between $12 and $16, can be purchased online and at the company's five retail stores in the U.S.

Allbirds, recently valued at $1.4 billion, aims to design environmentally friendly footwear.

The company's first shoe was the Wool Runner, made from New Zealand superfine Merino wool. Its Lounger shoes are made from castor bean oil and Merino wool.

Last year, Allbirds had launched footwear made with eucalyptus tree fiber and a flip-flop collection made of bioplastic foam from sugar cane.

For comments and feedback contact: editorial@rttnews.com

Business News

Editors Pick
Shares of Zoom Video Communications (ZM) gained 4% on extended session Tuesday after the video conferencing software company reported a first-quarter results that trumped Wall Street estimates and issued a outlook for the second and full year 2021 that is expected to beat current expectations. First-quarter... The National Retail Federation Chief Economist Jack Kleinhenz said it was too early to say how quickly or smoothly the U.S. economy would stage a recovery following the "sizable disruptions" due to the coronavirus pandemic. However, he noted that the reopening of businesses and the resumption of economic activity is a significant step forward. Following the recall of type 2 diabetes medication Metformin Hydrochloride Extended-Release (ER) by Apotex last week, the U.S. Food and Drug Administration or FDA has recommended more pharmaceutical companies, who are manufacturers of the drug formulation, to recall their products.
Follow RTT