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Spanish Soccer Club In Deal With Blockchain Platform Socios.com


Spain's La Liga soccer club Atlético de Madrid inked a deal with blockchain platform Socios.com to be the "Official Fan Token" partner of the club. As part of this, Socios.com will launch the Official Fan Token of Atlético de Madrid.

Atlético de Madrid is the first Spanish La Liga team to join the blockchain-powered fan engagement platform, and the fifth football club after European league clubs, France's Paris Saint-Germain, Italy's Juventus and AS Roma as well as UK's West Ham United.

The Atlético de Madrid Fan Token, priced at 2 euros, will be available to millions of fans at the start of the 2019/2020 season in autumn 2019. They can purchase Fan Tokens directly through their mobile phone via the Socios.com fan engagement app.

The Fan Token will help expand the club's global fan engagement strategy and their global audience to bring fans in Spain and abroad in Europe and Asia closer to the club. Fans will be able to engage and have a say in club matters through mobile app voting and polling platforms using the fan token.

Token owners will also be granted access to exclusive fan rewards, merchandise, games and leaderboards. It will include game tickets at the Wanda Metropolitano, shirts and balls signed by players and exclusive experiences.

Socios is expected to benefit from a wide range of marketing rights including in-stadium, TV and digital exposure.

Socios.com is powered by Malta-based esports voting platform ChiliZ, which allows both esports and sports entities to tokenize their voting rights to their fan bases to crowd-manage sports and esports organizations.

The Atlético de Madrid Fan Token will be tradeable against the Socios.com platform's native token, ChiliZ ($CHZ), with the fans needed to purchase ChiliZ tokens to exchange into Fan Tokens through a process known as a Fan Token Offering or FTO.

Last year, social trading platform eToro had signed an advertising deal with seven of UK's Premier League football clubs, for which payment will be made in Bitcoin.

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