logo
Plus   Neg
Share
Email

Chipotle To Serve Carne Asada Steak From Sep 19, For A Limited Period

chipotle-sept18-lt.jpg

Chipotle Mexican Grill Inc. is introducing a new protein to its menu, Carne Asada, starting this week.

Carne Asada is Chipotle's newest protein addition since it reintroduced chorizo in September 2018.

The Mexican food chain said that the new steak option will be available at its restaurants nationwide from Thursday, September 19, 2019. However, the marinated steak will be available only for a limited period.

"Our Carne Asada steak is amazingly tender, hand cut, and grilled fresh every day. It performed incredibly well in the test markets and we're excited to be introducing this terrific, new steak nationwide for a limited time," said Chris Brandt, Chief Marketing Officer of Chipotle.

According to the company, members of its app-based Chipotle Rewards program were the first to be informed of the new menu item. Chipotle invited its top steak lovers in New York and Los Angeles to attend early VIP tasting events.

Prior to its nationwide launch, the Carne Asada option was tested by Chipotle in three cities - Cincinnati, Ohio and Fresno, California.

The Carne Asada steak is cut into tender slices, seasoned with fresh squeezed lime, hand-chopped cilantro and a special blend of spices. According to the company, the protein has been officially approved for the Whole30 program and is compliant with a Paleo diet.

Chipotle also partnered film director David Gelb to spotlight a behind-the-scenes look of the preparation and details that go into the Carne Asada. Gelb, with Independent Media, is an American director and the creator of Jiro Dreams of Sushi, Chef's Table and Street Food.

To promote the new menu item, Chipotle is offering free delivery on orders of $10 or more over the next two Sundays in September.

In January this year, Chipotle said it is launching a new collection of Lifestyle Bowls so that customers can achieve their New Year's Wellness Resolutions.

The new offerings are part of Chipotle's efforts to boost itself as a healthy choice as the food chain recovers from food-borne illness scandals at its restaurants.

For comments and feedback contact: editorial@rttnews.com

Business News

Editors Pick
Tech giant Apple Inc. (AAPL) is reportedly planning to begin assembling a new low-cost iPhone 9 in February. According to Bloomberg, the Cupertino, California-based company is expected to officially unveil the new phone as early as March. The assembly work for the new handset will be split among Taiwan-based... A Louisville, Kentucky-based franchise of Wendy's and Fazoli's restaurants, was ordered by the federal government to pay a civil penalty of $157,114 for violating child labor laws. The U.S. Department of Labor's Wage and Hour Division or WHD said its investigation found that Manna Inc. violated child labor requirements of the Fair Labor Standards Act at 99 Wendy's and Fazoli's restaurants. Tesla's market capitalization briefly crept up the $100 billion mark in extended trading on Tuesday, making it the first publicly-listed automaker in the U.S. to achieve the feat. Tesla's stock gained 7.2 percent to close Tuesday's regular trading session at $547.20, and rose to $555 in after-hours trading, pushing the luxury electric car maker's market valuation to more than $100 billion.
Follow RTT
>