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Harley-Davidson Targets Additional 1 Mln Riders In US Through 2027

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Harley-Davidson Inc. (HOG) said Tuesday that it aims to add one million riders in the U.S. by 2027, expanding the total number to 4 million. In 2017, it had 3 million riders.

"Amplify Brand has been added as a growth catalyst in the "More Roads to Harley-Davidson" plan and will bolster the existing growth catalysts of New Products, Broader Access and Stronger Dealers," the company said in a statement.

The company also plans to grow international business to 50% of annual revenue through 2027.

Previously the growth target was motorcycle unit volume, which was not inclusive of all of the company's efforts to grow internationally, including IRONe electric-powered two-wheelers for kids, eBicycles and a refreshed apparel approach.

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