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Mastercard Partners Envisible To Provide Food Traceability

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U.S. food cooperative Topco Associates, LLC is set to help its member-owners' supermarkets in tracing and highlighting the origin of seafood by partnering Mastercard and Envisible. The platform will run on Envisible's Wholechain traceability system, which will be powered by Mastercard's blockchain-based Provenance Solution.

Topco is launching the supply-chain visibility solution as consumers today want to know reliable information on the source of the produce, meats and seafood, and their journey to the table.

Envisible's solution enables supply-chain visibility in food systems to bring more visibility to food that people eat every day.

The solution will enable grocers to stock shelves with confidence and also be able to pinpoint issues in the food chain during any unfortunate events such as recalls.

As a pilot project, Topco said it will initially implement the solution at Food City supermarket chains to provide better insight into ethical sourcing and environmental compliance of the seafood selection sold at their stores. The first of several species to be tracked will be salmon, cod and shrimp.

The members on the supply chain will upload and share data on how the seafood selection is produced on to the blockchain. The data will be available for all members to see and to trace it at every stage so that they can ensure the quality of the seafood they sell to consumers.

The use of blockchain will help prevent food fraud which is on the rise with mislabeling and poor quality products entering the marketplace. It will also provide complete traceability, trust and assurance on products and practices.

The blockchain is a digital ledger that cannot be tampered with. It records the movement of a product along the supply chain and can store a range of digital, tamper-proof record of information, such as when, where and how the product was produced, plus any social and environmental certifications or other data. The data is accessible to everyone on the supply chain.

Growing numbers of consumers prefer to buy products that are sustainable and ethical. Increasingly, consumer purchasing decisions reflect their social and environmental concerns, as well as price and quality.

Blockchain projects are already addressing issues such as the sustainability of tuna stocks by tracking fish from origin to the high-street store, or exploring ways to reduce greenhouse gas emissions and boosting solar power projects via distributed trading.

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