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Black Friday U.S. Online Sales Hit Record $7.4 Bln

Black Friday online U.S. sales reached $7.4 billion, the second largest online shopping day ever, behind 2018 Cyber Monday's $7.9 billion, according to Adobe Analytics.

Adobe Analytics measures transactions from 80 of the top 100 U.S. online retailers.

"With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line," Taylor Schreiner, principal analyst and head of Adobe Digital Insights, said in a statement.

Adobe expects spending on coming Cyber Monday to hit an even bigger record $9.4 billion, an 18.9% increase from 2018.

According to Adobe Analytics, shoppers spent $4.2 billion online on Thanksgiving Day, a 14.5% increase from last year.

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