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Italian Soccer Club Juventus Launches Fan Token On Socios.com

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Italian soccer club Juventus announced the availability of the "Juventus Official Fan Token" on Socios.com, priced around 2 euros per token. The tokens could be used by Juventus fans to vote and decide from a list of four songs that will become the new official Juventus celebration song to echo across the Allianz Stadium from 2020 for each goal scored.

In September last year, Juventus had entered into a multi-year strategic global partnership with blockchain-powered fan engagement platform Socios.com to launch the Fan Token for its global fan base.

The launch of the tradable Fan Token will engage Juventus' over 340 million global fans and over 60 million digital fan base across social media platforms to have a say in club matters through mobile voting and polling platforms using the fan token.

Juventus fans who are in possession of the tokens can vote for the new official Juventus celebration song from among "All the Small Things" by Blink 182, "Song 2" by Blur, "Boom" by POD, " Jump Around" by House of Pain.

This will be the first of a series of polls dedicated to the Bianconeri fans, and the winning song will be announced at the time of the first home goal in 2020.

Juventus will be the first Club to be activated by Socios.com on its platform.

Six global football clubs have already joined the Socios.com platform in the past year - Spain's La Liga soccer club Atlético de Madrid as well as European league clubs, France's Paris Saint-Germain, Italy's Juventus and AS Roma as well as UK's West Ham United and Turkey's Galatasaray Spor Kulübü.

Socios.com is powered by Malta-based esports voting platform ChiliZ, which allows both esports and sports entities to tokenize their voting rights to their fan bases to crowd-manage sports and esports organizations.

The Juventus Official Fan Token will be tradeable against the platform's native token, $CHZ. Socios expects to benefit from marketing rights including in-stadium, TV and digital exposure.

In 2018, Israeli social trading platform eToro had signed an advertising deal with seven of UK's Premier League football clubs and renewed it is 2019, for which payment is made in Bitcoin.

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