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New York Times Q4 Paid Digital-only Subscriptions Up 30.8% - Quick Facts

While reporting its financial results for the fourth quarter on Thursday, New York Times Co. (NYT) said that in 2019, it added more than one million net new total digital-only subscriptions.

As of year-end, the company has 5.25 million total subscriptions across its print and digital products.

Paid digital-only subscriptions at the end of the fourth quarter totaled about 4.395 million, a net increase of 342,000 subscriptions compared with the end of the third quarter of 2019, and a net increase of 1.035 million subscriptions, or 30.8 percent, compared with the end of the year-ago quarter.

The company noted that in the fourth quarter, it added a total of 342,000 net new digital-only subscriptions, of which 232,000 were to the company's core news product.
The 232,000 net new subscriptions to the core digital-only news product were 35 percent more than in the year-ago quarter, and 134 percent more than in the fourth quarter of 2017.

This week, New York Times is beginning to roll-out a price rise to a subset of its tenured digital-only news subscription base, which is the first price rise since the launch of the pay model in 2011.

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