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Ad Watchdog Accuses Rihanna's Savage X Fenty Of Deceptive Marketing Practices

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Ad watchdog TruthinAdvertising.org has reported Rihanna's lingerie company Savage X Fenty to regulators, accusing the brand of deceptive marketing practices.

In complaints lodged with the Federal Trade Commission and the Santa Cruz, California, District Attorney's office, the consumer watchdog group alleged that Savage x Fenty has been "engaged in deceptive marketing and illegal business practices" that includes luring women into $49.95-a-month memberships without their knowledge.

The group says the company has received numerous consumer complaints about customer service issues, cancellation problems and unauthorized charges.

TINA.org said its investigation found that Savage X Fenty is violating the Restore Online Shoppers' Confidence Act and FTC law by deceptively promoting discounts and product prices that are only available to Xtra VIP members.

"Unfortunately, Savage X Fenty's diverse and inclusive marketing campaign is being used to lure unsuspecting consumers into unwanted negative-option offers that they are then having difficulty canceling," said TINA.org Executive Director Bonnie Patten.

Launched in May 2018, Savage X Fenty is a joint venture between Rihanna and e-commerce company TechStyle, Inc.

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