Roddy Ricch Drops Long-Awaited Video For 'The Box'

roddyricch 011520

Roddy Ricch released the long-awaited video for his chart-topping single, "The Box," last Friday.

The song, which is from Ricch's debut album, Please Excuse Me For Being Antisocial, has stayed atop the Billboard Hot 100 for seven weeks in a row.

The video, co-directed by Roddy and Christian Breslauer, sees the rapper winning car races, scoring a winning shot in a basketball game with an impressive dunk, spending time in the pool with sharks swimming around him, scaling the wall of a burning building, and delivering a speech from the White House.

The visual ends with the rapper dancing inside a cardboard box factory.

"A sound is easier to speak than a word," Keefa Black, Roddy's Atlantic Records A&R said of the song's universal appeal. "You don't have to understand the sound, just know the feeling. It's just an energy that it carries."

For comments and feedback contact: editorial@rttnews.com

Entertainment News

Follow RTT