Wanda Sports Group Company Limited (WSG) has entered into a definitive stock purchase agreement with Advance, a family-owned business, to sell The IRONMAN Group in an all cash deal at an enterprise value of $730 million. The IRONMAN Group is comprised of a global portfolio of mass participation sports events, across triathlon, running, trail running, cycling and mountain biking.
Following the sale, Wanda Sports Group will continue to operate three business segments - Mass Participation, Spectator Sports, and Digital, Production, Sports Solutions.
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