logo
Plus   Neg
Share
Email

Unilever To Change Fair & Lovely Brand Name; To End References To Fair, White, Light

Consumer goods giant Unilever plc. (UN,ULVR.L,UL) Thursday announced its plans to change the name of Fair & Lovely brand, which is sold across Asia, in the next few months and would end references to 'whitening', 'lightening' or 'fairness'.

According to the company, the decision is the next step in the evolution of its skin care portfolio to a more inclusive vision of beauty that includes the removal of the words 'fair/fairness', 'white/whitening', and 'light/lightening' from its products' packs and communication.

The company noted that the brand's advertising has been changing since 2014, to a message of women empowerment. In 2019, the company removed before-and-after impressions and shade guides that could indicate a transformation on the Fair & Lovely pack in India.

Sunny Jain, President Beauty & Personal Care, said, "As we're evolving the way that we communicate the skin benefits of our products that deliver radiant and even tone skin, it's also important to change the language we use.... We will also continue to evolve our advertising, to feature women of different skin tones, representative of the variety of beauty across India and other countries. We want Fair & Lovely to become a brand that celebrates glowing and radiant skin, regardless of skin tone."

For comments and feedback contact: editorial@rttnews.com

Business News

Editors Pick
Nestle Prepared Foods, part of Swiss food and beverage giant Nestle SA, has recalled around 762,615 pounds of not-ready-to-eat or NRTE pepperoni hot pockets as it might be contaminated with extraneous materials including glass and hard plastic, the U.S. Department of Agriculture's Food Safety and Inspection Service or FSIS said. Lake Champlain Chocolates or LCC has recalled select LCC milk chocolate products citing the possible presence of foreign objects, mainly brittle plastic pieces, according to the U.S. Food and Drug Administration. The affected products include Hazelnut Five Star Bar; Fruit & Nut Five Star Bar; Almond Five Star Bar; Granola Five Star Bar... A public health alert has been issued for ready-to-eat or RTE beef jerky products by the U.S. Department of Agriculture's Food Safety and Inspection Service or FSIS. The warning is given due to misbranding and the presence of undeclared anchovies, a known allergen. A recall was not requested because the products are not currently available for sale to consumers.
Follow RTT