logo
Plus   Neg
Share
Email

Ford To Reveal Bronco 4x4 Family Across Disney's Media Networks

Ford Motor Company (F) said the company will reveal the all-new Ford Bronco 4x4 SUV lineup on July 13 across Disney's Media Networks. The Bronco Family will be revealed across ABC, ESPN, National Geographic and Hulu. This marks the first time Disney CreativeWorks, Disney's creative agency, is deploying custom branded content, across
multiple networks.

Rita Ferro, president, Disney Advertising Sales, said: "With Ford, we're reimagining what a product reveal can look like by drawing upon our best-in-class sports, entertainment and streaming brands to bring the new Bronco family to life in a way that honors its heritage and gives viewers an unforgettable experience."

Ford Motor said fans can reserve their Bronco model for $100 each, starting Monday, July 13 at 8:00 p.m. ET at the company website.

For comments and feedback contact: editorial@rttnews.com

Business News

Editors Pick
Pfizer said Friday it reached a multi-year deal with Gilead Sciences to manufacture and supply Gilead's investigational antiviral remdesivir for COVID-19 patients. Ferring Pharmaceuticals US is recalling various nasal sprays citing superpotency or amounts of desmopressin higher than specified, the U.S. Food and Drug Administration announced in a statement. The recall involves all lots on the market of DDAVP Nasal Spray 10 mcg/0.1mL, Desmopressin Acetate Nasal Spray 10 mcg/0.1mL, and STIMATE Nasal Spray 1.5 mg/mL. U.S. President Donald Trump has issued executive orders to ban Chinese mobile application TikTok as well as WeChat, citing a threat to national security and its economy. China's ByteDance Ltd. owns TikTok, a video-sharing mobile app, while Tencent Holdings Ltd. owns WeChat, a messaging, social media, and electronic payment app.
Follow RTT