Jon Bon Jovi is scheduled to perform a free live acoustic concert via Hampton Water's Facebook page on August 14 to mark the creation of a partnership between World Central Kitchen and his Hampton Water rosé wine.
The concert will start streaming at 6 PM ET. A pre-show "virtual happy hour" beginning at 5.30 on Live Nation's "Live From Home" will see Bon Jovi and his son, Jesse Bongiovi, answering questions about Hampton Water and the partnership with World Central Kitchen.
According to a press release, throughout the month of August, $1 from every purchase of Hampton Water will go to World Central Kitchen, the organization founded in 2010 by renowned chef Jose Andres to feed people in areas that have been affected by national disasters and, more recently, the coronavirus pandemic.
Hampton Water, launched a couple of years ago by Bon Jovi and his son in collaboration with French vintner Gerard Bertrand, was named after Bon Jovi's house in East Hampton, N.Y.
"When the pandemic started and people were struggling across the country, we knew we needed to do something to help," Jesse said in a statement. "WCK has created an amazing pathway to not only help those in need, but also bring out of work restaurants much needed business. For us this partnership was a no brainer."
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