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Coca-Cola Amatil Invests In Blockchain Payment Platform Centrapay

centrapay lt

Coca-Cola Amatil or CCA, has made a minority investment in Centrapay, as part of the blockchain payment platform's seed funding round, through its corporate venturing platform, Amatil X. Centrapay specializes in the adoption of digital assets and merchant payments.

CCA already has a commercial relationship with Centrapay since early June, working to enable CCA customers in Australia and New Zealand to buy Coke using cryptocurrencies such as Bitcoin.

CCA is working with Centrapay to give consumers the option to use their Sylo Smart Wallet, linked to the Centrapay platform, to pay for items across Amatil's network of more than 2000 vending machines with a QR code payment sticker using cryptocurrencies.

This will also make touchless payments possible amid the COVID-19 outbreak as customers only need to touch the vending machine once to make their purchase.

Centrapay noted that CCA's investment in the seed funding round will help accelerate the integration with point of sale and payment terminals, enable brands to connect more directly with their consumers and drive more innovation in payments and value exchange.

In September 2018, Sylo and Centrapay teamed up to provide an "Uber-style" pay experience at restaurants, public transport, events, parking meters, retail stores, and more across Australasia. It was designed to give new digital payment experiences for consumers.

CCA, one of the world's largest bottlers of Coca-Cola, is the largest bottler and distributor of alcoholic and non-alcoholic ready-to-drink beverages in Asia Pacific, supporting 140 brands and 270 million consumers.

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