S4 Capital plc (SFOR.L) announced two combinations, expanding its Content, Data & Digital Media practices. Integrated agency Decoded Advertising (Decoded) will combine with MediaMonks, and Metric Theory will combine with MightyHive.
Founded by Matt Rednor, Decoded Advertising is a technology and media agency creating breakthrough campaigns that make brands perform. Metric Theory is an integrated performance marketing agency providing services across search, social media and commerce media.
S4Capital also confirmed that trading for the first 11 months and expectations for December continue in line with market expectations.
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