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Dua Lipa Rocks Puma's New 'Mayze' Sneakers In First Campaign Shoot

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Puma brand ambassador Dua Lipa posted photos of herself on Instagram modeling for the sportswear company's new "Mayze" platform sneaker.

"New Puma Mayze campaign shot by Mario Sorrenti," the English singer-songwriter captioned the photos of herself sporting the sneaker, which were shared to her 64 million followers.

As Puma's global ambassador, this marks Dua Lipa's first campaign for the brand. Under the multi-year contract signed in November 2020, the Future Nostalgia singer will serve as the face of Puma's women's business.

"I'm excited to begin my journey with my Puma family — and I am so happy to share some of the first images from my very first solo campaign with the brand," Lipa told NYLON.

She added, "It was shot by the legend Mario Sorrenti. Puma have been very collaborative and open as partners. I'm really excited to map out the next few projects with them."

The "Mayze" sneaker, with a retail price of $90, will launch at Puma.com, the Puma flagship store in New York City, and select retailers on April 16.

(Photo: Mario Sorrenti)

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