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Accenture Acquires Entropia

Accenture (ACN) said it has acquired Entropia, marking the first acquisition by
Accenture Interactive in Southeast Asia.

Founded in 2016 and based in Kuala Lumpur, Entropia features a team of more than 210 employees skilled in scaling unique digital experiences for brands.

Most recently, Entropia teamed with BMW to create an action-packed augmented reality (AR) showroom for the new BMW X5 that brought the car and its features to life for consumers on lockdown during the global health pandemic.

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