Athleta, part of Gap Inc. (GPS), has launched e-commerce site in Canada. Athleta said this marks its first company operated model outside the U.S. The site will be dual language (French and English), and provide a Give it a Workout Guarantee. Athleta will offer free standard shipping on all orders over $50.
Mary Beth Laughton, President and CEO, Athleta, said: "As part of our strategic growth plan to double net sales by 2023, Athleta is committed to investing in new access points to reach new customers."
Athleta, a certified B Corporation, creates premium performance and lifestyle apparel designed by women, for women. Over 70% of Athleta product is made from sustainable materials.
Athleta said it will open first two Canadian company-operated stores this fall.
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