Amazon Bans 600 Chinese Brands For Fake Reviews

Online retail giant Amazon.com (AMZN) has reportedly banned over 600 Chinese brands across 3,000 seller accounts, due to review fraud incidents.

According to Verge, an Amazon spokesperson told that these 600 brands were banned for knowingly, repeatedly and significantly violating Amazon's policies, especially the ones around review abuse. The banned vendors include Aukey, Mpow, RavPower, Vava, TaoTronics and Choetech.

The South China Morning Post reported the news earlier, citing an interview with Cindy Tai, Amazon's Vice President of Asia Global Selling.

Amazon began its crackdown against incentivized review after The Wall Street Journal's Nicole Ngyuen reported how companies like RavPower offered gift cards in exchange for reviews.

"Following my fake review story, listings for Amazon-native electronics brand RAVPower are gone. The company offered $35 gift cards for reviews on a product that was sold directly by Amazon itself. RAVPower acted as a wholesale vendor on that listing," Ngyen tweeted.

Amazon had banned incentivized reviews in 2016. However, marketers have continued the practice by disguising those offers as a VIP testing program or an extended warranty.

For comments and feedback contact: editorial@rttnews.com

Business News

Editors Pick
Royal Caribbean Group's ultra-luxury brand Silversea Cruises is set to launch the world's first hybrid-powered cruise ship in the summer of 2023. This will also be the first ship with large-scale fuel cell technology to enable emission-free port operations. The fuel cells will provide 100% of power while at port. Affco USA is recalling around 24,461 pounds of frozen raw lamb shoulder products that were not presented for import re-inspection into the U.S., the U.S. Department of Agriculture's Food Safety and Inspection Service or FSIS announced. The recall involves the frozen raw lamb shoulder items that were imported on July 12, 2021. American Express Company (AXP) reported an increase in profit for the third quarter that also topped Wall Street estimates. Consolidated total revenues net of interest expense rose 25 percent year-on-year, primarily reflecting growth in Card Member spending, as well as a rise in the average discount...
Follow RTT