ViacomCBS Networks International (VCNI), an arm of ViacomCBS (VIACA), and Nordic Entertainment Group, on Monday said that they have joined hands for a new Pluto TV service across Sweden, Denmark, and Norway in 2022.
The service combines ViacomCBS' free ad-supported streaming TV (FAST) service with the biggest pan-Nordic AVOD platform Viafree. NENT Group will serve as the platform's leading advertising sales partner, the companies said in a statement.
Raffaele Annecchino, President and CEO of VCNI, commented: "Overall, this transformational partnership will boost Pluto TV's growth internationally, and we expect to replicate this strategic model across key international markets."
Pluto TV plans to introduce the new FAST/AVOD platform with curated channels and on-demand programming featuring international and local content.
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