ViacomCBS, NENT Group Join Hands For Pluto TV's Launch In Nordics Next Year

ViacomCBS Networks International (VCNI), an arm of ViacomCBS (VIACA), and Nordic Entertainment Group, on Monday said that they have joined hands for a new Pluto TV service across Sweden, Denmark, and Norway in 2022.

The service combines ViacomCBS' free ad-supported streaming TV (FAST) service with the biggest pan-Nordic AVOD platform Viafree. NENT Group will serve as the platform's leading advertising sales partner, the companies said in a statement.

Raffaele Annecchino, President and CEO of VCNI, commented: "Overall, this transformational partnership will boost Pluto TV's growth internationally, and we expect to replicate this strategic model across key international markets."

Pluto TV plans to introduce the new FAST/AVOD platform with curated channels and on-demand programming featuring international and local content.

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