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Accenture Buys Fiftyfive5

Accenture (ACN) said it has acquired Fiftyfive5, a customer insights and advisory business. Terms of the transaction were not disclosed.

Founded in 2010, Fiftyfive5 specializes in opportunity identification, brand strategy and positioning, innovation, category strategy (channel, shopper, retail & loyalty), pricing, CX and experience measurement and brand comms tracking.

Fiftyfive5 works extensively with clients across health & public services, consumer goods & services, financial services, communications & media, travel, digital and technology.

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