Viad Corp. (VVI), a hospitality and exhibition services company, announced Tuesday the appointment of Michael Heitz as Chief Financial Officer, effective March 2025.
He succeeds Ellen Ingersoll, Viad's Chief Financial Officer since 2002, who will remain in the role through the company's filing of its Form 10-K for 2024.
The company, which is in deal to sell its exhibition services and experiential marketing company, GES business, to Truelink Capital, noted that Heitz joined the company on December 16. He is based in the Denver office of remaining business Pursuit.
He will work in close partnership with Pursuit President and future CEO David Barry to support Pursuit's strategy and growth as a standalone public company following Viad's sale of its GES business.
Most recently, Heitz served as Vice President of Corporate and Mountain Finance. Earlier in his career, he worked with Riverside Co. and William Blair & Co.
As announced earlier, Pursuit will launch as a standalone publicly traded company upon the sale of Viad's GES business, which is expected to close on December 31.
Upon completion of the deal, Viad intends to change its corporate name and relaunch as Pursuit and change its NYSE common stock ticker symbol to PRSU.
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