The Gap, Inc. (GAP), a clothing and accessories retailer, on Thursday announced a multi-year partnership with Google Cloud, a business segment Alphabet Inc. (GOOG) of to accelerate its human-centered, digitally enabled technology strategy.
The collaboration aims to integrate AI across the company's brands Old Navy, Gap, Banana Republic, and Athleta to enhance product creation, customer experience, and employee enablement.
The company said that using Google Cloud technologies such as Gemini, Vertex AI, and BigQuery, Gap expects to boost innovation and efficiency.
The company is also using AI to empower employees, improving agility and decision-making.
In the pre-market trading, 1.31% higher at $20.95 on the New York Stock Exchange.
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June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.