Oracle Corporation (ORCL) Tuesday announced that it has signed a definitive agreement to acquire Collective Intellect, a provider of cloud-based social intelligence solutions. The company, however, has not divulged the financial details of the proposed acquisition.
Oracle stated that Collective Intellect's cloud-based social intelligence solutions enable organizations to monitor, understand and respond to consumers' conversations on social media platforms such as Facebook and Twitter.
The company further added that Collective Intellect's cloud-based solutions help organizations transform social conversations into actionable intelligence, creating better marketing campaigns, improving customer service, generating more targeted leads and opportunities, and enhancing products and services with real-time customer feedback.
Oracle stated that the acquisition will pave for the integration of Collective Intellect with Oracle's Software-as-a-Service products and Social Platform. Using this new social platform, Oracle will enable marketing organizations to create more targeted marketing campaigns; help customer service teams respond quickly to customer feedback on social media; generate targeted leads and opportunities for sales teams; and strengthen how companies build more effective brands using the Internet and social media.
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