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Nordson To Rebrand Recent Acquisitions Of Xaloy Superior And EDI Holdings

Nordson Corp. (NDSN) toay announced it will rebrand its recent acquisitions of Xaloy Superior Holdings Inc. and EDI Holdings Inc. to Nordson XALOY and Nordson EDI, respectively. Constructiewerkhuizen G. Verbruggen NV, acquired by Nordson in 2011, and Premier Dies, acquired by EDI earlier this year, also will transition to the Nordson EDI brand name.

As part of the branding transition, the visual identity of EDI and Xaloy will be aligned with Nordson's, including adoption of new Nordson EDI and Nordson XALOY logos. The transition to the new visual identity will be phased in and is expected to be completed over the next several months. Customer service and sales contacts for the respective organizations remain the same.

by RTTNews Staff Writer

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