Internet data tracking firm comScore (SCOR) on Sunday reported holiday season retail e-commerce spending for the first 51 days of the November-December 2012 holiday season. comScore noted that $38.69 billion was spent online during the period, up 16% from $33.48 billion in the same period last year.
The most recent week kicked off with Free Shipping Day, Monday, December 17, which delivered a strong $1.01 billion in spending representing a 76-percent growth rate vs. the corresponding Monday last year, but on a par with Free Shipping Day in 2011 which occurred on December 15, 2011.
The 5-day work week ending December 21, 2012 recorded a growth rate of 53 percent in spending.
In addition, comScore reported the top ten biggest sales days for 2012. The season was once again led by Cyber Monday, November 26, with a record $1.465 billion in spending, followed by Tuesday, December 4 with $1.362 billion and Green Monday, December 10, with $1.275 billion. Three of the top ten days occurred on a Monday, which is typically the heaviest day of the week for online spending.
comScore also reported that the 2012 holiday season saw 12 days with more than $1 billion spending, surpassing last year's total of 10 individual days.
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