Priceline.com (PCLN) announced a new long-term agreement with United Airlines under which it plans to implement the United Technology Application, powered and supported by Farelogix, as the primary connectivity between the two parties.
Priceline.com said its customers will continue to have access to United fare content, and United and priceline.com will work together to develop innovative ancillary products and services to be delivered through the United Technology Application.
Booking of tickets using the United Technology Application began earlier this year, the company stated.
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