Online questions and answers brand Ask.com and an operating business of IAC (IACI) Monday said Susan Morrow has been appointed Vice President of Product, effective immediately. She is expected to spearhead Ask.com's product evolution from search to a multi-device, content-rich Q&A experience.
Commenting on the development, Doug Leeds, chief executive officer of Ask.com said, "Susan has digital content in her DNA and a proven track record of revitalizing digital content marketplaces and brands. Her experience will be key to delivering Ask users the deeply engaging content experience they are clamoring for."
Prior to joining the company, Morrow served as chief product officer for Reading Rainbow, tasked with translating the television show into a transmedia brand.
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