Millennial Media Inc. (MM) said Friday that it has closed its acquisition of Metaresolver, a mobile media buying and targeting platform.
Metaresolver was founded by industry veterans, Seamus McAteer, Mike Rowehl and Cindy Mesaros. The addition of the talented and experienced team, along with a programmatic mobile ad-tech platform, will enable Millennial to strengthen its leadership position in the fast moving mobile market.
Upon closing the acquisition, Millennial Media will streamline the combined company's leadership team. In the new structure, reporting to Paul Palmieri, Chairman and CEO, Mollie Spilman will become EVP, Global Sales & Marketing, Matt Gillis will become EVP, Global Product & Platform, and Michael Avon, the company's CFO & EVP, will add Corporate Strategy and Human Resources to his organization.
Seamus McAteer, Mike Rowehl and Cindy Mesaros from Metaresolver will join the leadership team and lead Insights, Programmatic Platform and Global Marketing efforts for Millennial respectively. Marcus Startzel, formerly GM, North America, will report to Spilman as Global Chief Revenue Officer and Carl Wartzack will report to Spilman as SVP Global Operations.
As a result of the combination and leadership restructuring, Chris Brandenburg, CTO, and Steven Root, EVP, will be leaving the company.
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