LVMH Moet Hennessy Louis Vuitton (LVMUY.PK, LVMHF.PK) Monday announced a second edition of its "Journées Particulières" event, which took place first in 2011, on June 15 and 16. The event provides the public an opportunity to understand the company's new products.
According to the French luxury goods company, this year's event will be bigger and will feature more companies and exceptional sites. More than 30 companies are expected to take part in the event.
The open house will take place all over Europe with most of the sites being in France. Those participating in the event this time include watchmakers such as Tag Heuer, Hublot and Zenith in Switzerland as well as Spanish winery Numanthia and Italian perfume Acqua di Parma.
The advertising campaign for the event features LVMH's flagship brands cognac maker Hennessy, Louis Vuitton and Dior.
The company is holding a special day of open houses for its employees on June 14, before the sites are opened to the public.
The stock advanced 1.4 percent on Monday to close at 131.75 euros.
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