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Meredith Buys Parenting And Babytalk Brands From Bonnier

Meredith Corp. (MDP) said Tuesday that it has acquired Parenting and Babytalk magazines and their related digital assets from The Bonnier Corp.

Under the agreement, the readers of Parenting will receive Parents magazine effective with the September issue. Similarly, readers of Babytalk will receive American Baby magazine effective with the September issue. The companion digital site, www.Parenting.com, will operate as a part of the Parents network of digital media.

Both Parents and American Baby magazines will include popular editorial features and columns from Parenting and Babytalk to ensure that readers are being super-served with great editorial content that reflects the best of the combined products.

Financial terms of the deals were not disclosed, and the acquisitions will not have a material effect on Meredith's financial performance.

by RTTNews Staff Writer

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