Ziff Davis, Inc., a division of J2 Global, Inc. (JCOM) announced that it has acquired NetShelter from inPowered. Terms of the acquisitions were not disclosed and the financial impact to j2 Global is not expected to be material.
The combination of Ziff Davis' technology sites, which include PCMag.com, Geek.com and Toolbox.com, and NetShelter makes it the new #1 property in the technology category, according to comScore, with 29 million monthly U.S. unique visitors in April.
Ziff Davis said its games division, IGN Entertainment, is also #1 in the gaming information category in comScore. Overall, Ziff Davis is now #31 in comScore's Top 100 with 36.5 million monthly unique visitors in the US and 117 million worldwide.
Ziff Davis stated that NetShelter will integrate the company's powerful BuyerBase technology, providing advertisers a revolutionary new value proposition: The ability to tap exclusive BuyerBase product- and category-level in-market data to reach buyers on 100-percent transparent, fully guaranteed sites in the NetShelter portfolio.
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