Choice Hotels International Inc. (CHH) on Tuesday appointed Anne Engelking Smith as vice president of Brand Strategy. Smith joins the company from AARP where she was responsible for overseeing the AARP brand in commercial marketing and driving membership growth.
At Choice Hotels, Smith will oversee the brand strategies for nine of the company's midscale, economy and extended stay brands including Comfort Inn, Comfort Suites, Sleep Inn, Quality Inn, among others.
Smith will lead the overall strategy for this portfolio of brands to promote a compelling value proposition to both franchisees and consumers, with goals of optimizing unit growth, and driving central reservations. She will report to Alexandra Jaritz, senior vice president, Brand Strategy and Marketing.
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