Consumer products manufacturer Proctor & Gamble (PG) said Thursday its Secret brand introduced Secret Clinical Strength Anti-Perspirant/Deodorant beginning this month. According to the company, the advanced underarm anti-perspirant/deodorant is doctor endorsed and clinically proven to provide prescription strength wetness protection without a prescription.
Secret Clinical Strength, designed to enhance anti-perspirant/deodorant effectiveness for women, has a patented triple-action technology that provides three layers of protection. The layers of protection include clinically-proven prescription strength wetness protection, odor-fighting capsules to ensure a clean, fresh scent that lasts throughout the day and skin soothing conditioners. Additionally, Secret Clinical Strength is formulated for nighttime application.
The company noted that about 23% of women consider themselves as heavy sweaters, leading to feelings of embarrassment and discomfort. The company added that women who experience heavy sweating can switch to this product instead of seeking prescription-strength anti-perspirants. While prescription-strength anti-perspirants can irritate the skin, Secret is introducing a product which does not contain Aluminum Chloride. Additionally, Secret Clinical Strength contains skin conditioners.
P&G noted that the New Secret Clinical Strength Anti-Perspirant/Deodorant, available in two unique Advanced Solid Scents, Light and Fresh and Powder Protection, will have suggested retail price of $7.99 - $9.99.
PG closed Thursday's regular session at $63.68, up $0.19 or 0.30% on a volume of 11,245,377 shares.
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