Monday, Marchex, Inc. (MCHX, MCHXP) said that it launched Marchex Adhere, which is a new pay-per-click advertising channel that provides advertisers and agencies with exclusive placement on hundreds of premium publisher Web sites and on the company's OpenList network.
In addition, the company said that it is also adding several new premium publishers and locally focused Web sites to Marchex Adhere.
Marchex Adhere enables national advertisers to efficiently fulfill their online budget in the same manner as they buy offline advertising. It also provides small- and medium-sized businesses the opportunity to reach local customers directly through Marchex's OpenList and reach national customers through premium, vertically focused publishers.
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