Adobe, Intel to collaborate on developing to port Flash technology for Intel Media Processor CE 3100 - Update

Design software company Adobe Systems Inc. (ADBE) and chipmaker Intel Corp. (INTC) Monday revealed plans to collaborate on the development to port and optimize Adobe Flash technology for the Intel Media Processor CE 3100.

The effort is expected to provide consumers with richer and more seamless web-based and video viewing experiences through advanced Intel-based cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.

A statement said the high-definition capabilities of the Adobe Flash Platform, together with the Intel Media Processor CE 3100, the first in a new family of purpose-built Intel System on Chips or SoCs for CE devices, creates a powerful entertainment hub capable of delivering rich web content and Adobe Flash based applications to an array of Internet-connected CE devices.

Intel and Adobe are working together to optimize the Adobe Flash Player and Adobe Flash Lite for the CE3100.

Intel plans to ship the first CE3100 with support for an optimized implementation of Adobe Flash Lite before mid-2009.

According to William Leszinske Jr., general manager of Intel's Digital Home Group, "The Intel Media Processor CE 3100 is a highly integrated solution that provides a powerful, yet flexible technology foundation that will bring to life the high-definition capabilities of Adobe Flash. Our effort with Adobe is poised to accelerate a rich, yet relevant Internet experience on the TV that will provide consumers with access to a growing number of Flash based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV."

Adobe and Intel are also working together to bring an optimized implementation of Adobe AIR technology to Intel's digital home platform in the future.

ADBE closed Friday's regular trade at $23.02, up $1.73 or 8.13%, on 6.67 million shares.

INTC finished up the regular trade Friday at $15.20, up $0.54 or 3.68%, on 52.24 million shares.

by RTTNews Staff Writer

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