A very apparel-dependent retailer, J. C. Penney Company, Inc. (JCP) has made great strides forward with its turnaround strategy. The company expects to post an adjusted profit this year, for the first time since 2011.J.C. Penney's CEO, Marvin R. Ellison, is powering the resurrection with his focus on supply chains and integration of stores and e-commerce.Some comeback initiatives include restoring store or private brands, Center Core expansion in a third of its stores, enhancing omnichannel capabilities, and adding 60 more Sephora-inside-JCPenney locations in 2016, from current total locations of 518.The retailer leans heavily on its strong portfolio of private brands including, Liz Claiborne, St. John's Bay, Stafford, and Arizona. JCP says its private brands are four-star plus rated in over 70% of categories. For fiscal 2015, JCPenney’s private brands accounted for 44% of the total merchandise sales, up from 42% in fiscal 2014 and 41% in fiscal 2013.The introduction of Boutique Plus -- JCP’s first private brand for plus-size clothing in 200 stores, and reentry into home appliances after a 33-year hiatus is seen as a further push into a promising makeover. The company plans to roll out major appliances in 500 stores, which is roughly half its store count.JCP will release second quarter results on August 12, at 7:30 a.m. ET. Analysts are modeling a loss of 15 cents per share on revenues of $2.93 billion.