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United Airlines Appoints Thomas O'Toole SVP, Chief Marketing Officer - Quick Facts

UAL Corp. (UAUA) announced the appointment of Thomas O'Toole as the company's senior vice president, chief marketing officer. In his new role, O'Toole will be responsible for developing and implementing the company's marketing, e-commerce, contact center and merchandising strategies.

O'Toole was most recently chief marketing officer and chief information officer for Global Hyatt Corp. where he led brand marketing, distribution, reservations and information technology for all operating companies and brands worldwide. O'Toole will start later this month.

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