Tuesday, UAA Clearinghouse said it partnered with KnowledgeBase Marketing to help clients minimize undeliverable-as-addressed or UAA mail and reduce mailing costs. KnowledgeBase Marketing's parent company Wunderman is part of Young & Rubicam Brands and a member of WPP (WPPGY).
UAA Clearinghouse stated that it receives data on undeliverable-as-addressed mail for over 350 million consumer mailings per month covering 70+ million households. These records are reported by the United States Postal Service through its ACS service to multiple mailers, who in turn contribute this data to UAA Clearinghouse's Suppression database, the company added.
Joe Brehm, executive vice president of data services at KnowledgeBase Marketing commented, "Our partnership with UAA Clearinghouse helps our customers eliminate undeliverable mail so that they can reallocate funds that would have otherwise been wasted."
For comments and feedback: editorial@rttnews.com