Entropic Communications Inc. (ENTR) announced that it has appointed William Bradford as senior vice president of worldwide sales.
Most recently Bradford worked in venture capital helping launch companies such as internet startup Arkayne. Prior to this, Bradford held various executive positions at Freescale Semiconductor, most recently as senior vice president - Americas, sales and marketing and global distribution, where he improved sales force effectiveness and grew direct and channel sales through demand creation focused programs.
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