Monday, Constellation Brands Inc. (STZ) said it has signed a multi-year distribution agreement with Young's Market Company and its affiliated companies as its exclusive distributor in Alaska, Washington, and Oregon. Young's said it has a longstanding business relationship with Constellation. Constellation is currently Young's largest supplier in volume in the Pacific Northwest representing more than an estimated one million cases annually.
Constellation said that the agreement is part of its ongoing realignment of its distributor network which was announced on July 23. The Young's distribution agreement brings the total number of states benefiting from this new go-to-market strategy to 22, with 8 potential markets remaining. The decision to consolidate the majority of Constellation's U.S. wine and spirits business to one distributor per market was made with the goal of improving organic growth, creating distributor teams focused exclusively on Constellation's portfolio, and improving the coordination of marketing and promotional programs to support the brands.
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