WPP's (WPPGY) GroupM Entertainment and Yahoo! Inc. (YHOO) said they forged a partnership to help marketers creatively incorporate their brands into original online programming.
The programs will appear exclusively throughout Yahoo!'s network of leading media properties including News, Sports, Finance and Entertainment.
GroupM Entertainment and Yahoo! will work together to identify advertisers, develop creative concepts that map media content with an advertiser's messaging, and produce the content for each program. Yahoo! will also promote these branded programs to targeted audiences in channels across its network.
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