Southwest Airlines Co. (LUV) announced that it is planning to begin jet service from Northwest Florida's new international airport near Panama City, Florida in May 2010. The planned service is made possible through a strategic alliance agreement developed between Southwest and The St. Joe Co. (JOE), a Florida-based landowners and real estate developers. The new airport will introduce daily jet service to the Northwest Florida Gulf Coast, providing Southwest Customers easy access to its stunning white-sand beaches and vibrant communities.
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