Media agency OMD, an Omnicom Media Group company, said that it has entered into a new research partnership with CBS Vision, the research division of CBS Corp. (CBS, CBS-A), that will allow OMD's clients access to the CBS Television City research facility housed in the MGM Grand Hotel in Las Vegas. The new venture will be called Communications Lab@OMD.
CBS's Television City is a research facility that incorporates traditional qualitative and quantitative methods like focus groups and surveys, as well as advanced bio-metric techniques such as eye tracking and brain scanning using NeuroFocus technology, in a transparent research environment.
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