Royal Caribbean Cruises Ltd. (RCL) said Tuesday that it has signed a memorandum of understanding with Shanghai International Port (Group) Co., Ltd. at Shanghai International Passenger Terminal.
The memorandum will strengthen the strategic partnership between the two parties in areas of cruise operations in port, market promotion, staff training and management experience exchange. The cooperation will open more gateways to overseas visitors to Expo 2010 Shanghai and further boost China's cruise market.
Activities from Shanghai International Port include the development of the international cruise terminal with the addition of cruise-relevant retail outlets, market promotion, services as a ticket agent, and operating as a one-stop boarding and clearance service for Royal Caribbean guests.
As part of the new commercial partnership, Royal Caribbean will share its operational experience of managing world-leading international cruise terminals with new staff training and development, as well as key activities to improve the operations and logistics, service quality and infrastructure of Shanghai International Passenger Terminal.
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