Tuesday, TrueAction, a GSI Commerce company (GSIC) appointed Stuart Bogaty as vice president of interactive marketing services. In this role, Bogaty will focus on executing innovative media opportunities that will deliver value and drive incremental revenue for TrueAction clients. As vice president of interactive marketing services, Bogaty will oversee the development of strategic media plans for clients, as well as build and manage new and existing New York relationships
Prior to joining TrueAction, Bogaty held key senior management positions at companies within WPP, including, OgilvyOne, mOne and neo@ogilvy. At mOne, Bogaty started the search engine marketing practice. Most recently, Bogaty was executive vice president and global managing partner at Universal McCann, a full service media agency, where he was responsible for driving all North American digital media for Johnson & Johnson. In his new role, Bogaty will report directly to Pahade.
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